Thẩm Tâm Vy, January 30th, 2019 PRACTISE LISTENING ~ ROLLS-ROYCE CARS ROLLS-ROYCE RECORD SALES Nowadays, many of the world’s biggest car companies have difficulties. Their sales are falling. Some companies may decide to close factories and reduce production. However, these problems have not affected one of the smaller car companies. On 10th January, the boss of RollsRoyce Motor Cars announced the company’s annual results. In 2018, it sold 4,107 vehicles, or a record number of cars. The Rolls-Royce Company was founded 115 years ago. Henry Royce (1863 – 1933) was a British engineer. Between 1901 and 1903, he bought two cars. Both were made in France. Royce was not impressed by their workmanship. He decided to design and build his own car. After completing it, he made two more. In 1904, a friend introduced Royce to Charles Rolls (1877 –1910). Rolls came from a wealthy family and had studied at Cambridge University. He had set up one of the first car showrooms. It was in London, the UK’s capital city. Rolls sold cars, but did not make them. Royce’s cars impressed him. The two men agreed to set up a company together. Called Rolls-Royce, it would produce luxury cars. Rolls-Royce cars soon developed a reputation for reliability and quality. Some car owners began attaching mascots, or emblems, to their cars. The Rolls-Royce Company thought that some of these would be inappropriate for its cars. The company paid a sculptor to produce a Rolls-Royce mascot. It would be affixed to the front of all the company’s cars. The sculptor created the figure of a young woman. Leaning forward, her arms are outstretched behind. The woman’s dress, being blown behind her, makes it look as if she has wings. The company named its mascot ‘the Spirit of Ecstasy’. This figure still adorns all Rolls-Royce cars. Rolls died in 1910. The aircraft he was flying crashed. Rolls was a keen pilot. At that time, aeroplanes were a new invention. Aged 32, Rolls was the first British person to die in an engine-propelled aircraft accident. Despite Rolls’s death, the company’s success continued. In the 1930s, Rolls-Royce began making aircraft engines. Many British warplanes used in the Second World War (1939 – 1945) had Rolls-Royce engines. After the war, the company designed and manufactured jet engines. In the 1970s, it had financial problems. For a time, Rolls-Royce was owned and run by the British government. Later, the company was split. One part, RollsRoyce Motor Cars, made automobiles. The other, called Rolls-Royce, produced aircraft engines. Today, many of the world’s passenger aircraft have Rolls-Royce engines. Rolls-Royce Motor Cars continued to enhance its reputation for producing high-end cars. Kings, queens, presidents, and prime ministers in many countries are driven in Rolls-Royces. In 1998, two German carmakers, Volkswagen (VW) and BMW, bought parts of the Rolls-Royce Company. Eventually, the German companies made an agreement. Starting in 2003, BMW was allowed to produce complete cars using the Rolls-Royce name. Nowadays, large car companies operate high-tech factories with automatic machinery and robots. Rolls-Royce continues to make its cars by hand at the company’s single factory in the UK. Currently, its best sellers are the Ghost and the Phantom. The price of the least expensive versions of these cars is £237,600 (US$308,300) and £360,000 (US$467,100). Around 10% of Rolls-Royce’s cars are sold in the UK. Last year, over 30% of the company’s annual output was exported to the USA. Hong Kong, in China, is the city with most Rolls-Royce owners. The company’s worldwide reputation for making reliable cars has not diminished. Over 65% of all Rolls-Royce cars made since 1904 can still be driven, or remain roadworthy. This, the company says, is why ‘ordering a Rolls-Royce is like commissioning a piece of art’.
Tài liệu đính kèm: